What Is Branding and Why Is It Important for Your Business?
Branding was (and still is) misunderstood by being reduced to its aesthetic component: visual identity. For many, whether specialists or not, branding is still just about the visual identity – name, logo, design, packaging, etc. Even more so, while the concept of branding and its understanding have evolved enormously over the years, the same old branding vision is being preached, even by high-level marketers.
“Brands are patterns of familiarity, meaning, fondness, and reassurance that exist in people's minds.”
Branding is important because it makes a memorable impression on consumers and allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what you offer that makes you the better choice. Your brand is built to represent who you are as a business and how you wish to be perceived.
Many areas are used to develop a brand, including advertising, customer service, social responsibility, reputation, and visuals. These elements (and many more) work together to create one unique and (hopefully) attention-grabbing profile.
What is branding?
If the explanation of branding were simple, there would be more clarity and dissonance regarding the concept. Still, for the most part, a strong understanding of branding requires a decent grasp of business, marketing, and even (human) relational basics. Branding is such a vast concept that a correct definition that truly encompasses everything it represents would bring only a little clarity to the subject.
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And now, what are we offering? Identity, create, and manage
There is a structured branding process where you must first identify who/what you want to be to your stakeholders, build your brand strategy to position yourself accordingly, and then constantly manage everything that influences your positioning.
Brand Personality
We have the gnarly skills to help our clients discover their killer personalities and express them through righteous tones, epic designs, and visuals that make a splash. Catch the ultimate edge in the market and carve out an emotional connection with your dream audience. Get stoked and join us on this epic surf through branding success!
Positioning
We help our clients determine their market position, including their ideal customers, the value they offer, and their key differentiators. By creating a sharp and distinct positioning, we help them distinguish themselves from competitors and appeal to the right people.
Consistency
We're on a mission to keep our clients' brand vibes flowing smoothly like a perfect wave of the surf line-up. From killer marketing materials to the gnarly website, seamless customer experiences, and a splashing social media presence, we'll ensure their brand identity stays dialed in. Hang loose and watch the trust in their customers rise like a surging swell, reinforcing their epic branding game!